Brand perception is built with every interaction, even those that go unnoticed. Public washrooms, for example, say much more about a company than meets the eye. It’s not just what it offers that matters, but how it makes people feel in each of the spaces that form part of their experience.
An everyday, unavoidable and shared space that, without words, conveys values such as hygiene, quality, innovation and care for people. In short, a key point of contact that directly influences brand perception.
The public toilet: a direct reflection of the brand
Public washrooms are much more than just a functional space. They are a mirror of the business itself. When they are well designed, clean and properly equipped, they create an immediate sense of trust, professionalism and attention to detail. When they are not, that negative perception can extend to the whole experience, even if the rest of the service has been excellent.
Users do not consciously analyse the toilet, but they do internalise clear sensations:
• The perception of hygiene and cleanliness
• The reliability of the equipment
• Comfort and ease of use
This is where public washrooms equipment plays a strategic role. Solutions such as Mediclinics’ U-FLOW hand dryer offer a new kind of freedom with every dry: fast, hygienic, efficient and designed for high-traffic areas. Its innovative design, recognised with three international awards, proves that technology and design also communicate excellence and reinforce brand image.
Hygiene that builds trust
Today, hygiene in public washrooms is not an option, it is a basic expectation. Users expect spaces that convey safety, care and efficiency, especially in high-traffic and high-use environments.
A well-equipped toilet directly contributes to:
• Reducing unnecessary contact
• Facilitating cleaning and maintenance
• Creating a smooth and frictionless experience
According to the Tork Insight Survey 2025, 74% of users expect moderate to high levels of cleanliness and hygiene in public washrooms, but only 20% consider these spaces to meet their expectations. This gap highlights the enormous potential of public washrooms to improve the user experience and reinforce brand perception.
In this context, integrated solutions such as Mediclinics’ All in One system optimise space, reduce touchpoints and simplify maintenance, providing consistency, functionality and comfort in a single gesture.
When everything works as it should, the washroom goes unnoticed. And that, in reality, is the best indicator of a well-resolved experience.
Functional design that communicates values
The design of a public washroom is a form of silent communication. A coherent, well-designed and well-resolved space reinforces the identity of the business and projects an image of quality, innovation and professionalism.
With over 50 years of experience, Mediclinics develops solutions for public washrooms and communal areas that combine innovation, reliability and design. Products created for demanding environments, where durability, efficiency and ease of maintenance are essential.
Choosing the right equipment allows you to transform the bathroom into a space that not only fulfils its function, but also adds value to the overall user experience and reinforces the image of the environment in which it is integrated.
The emotional impact of a well-designed space
The bathroom is one of the most intimate spaces in a public environment. When this space is well thought out and cared for, the message is clear: people matter, even in the details that are not always visible.
A comfortable, intuitive and well-designed environment reduces friction, improves perception of the place and generates a feeling of well-being and confidence. That positive experience remains in the user’s memory and translates into a stronger, more consistent and distinctive brand image.
A strategic element in high-traffic areas
Airports, shopping centres, sports facilities, hospitals, hotels, and restaurants: in all high-traffic areas, public washrooms are a key area of interaction with users.
Treating these spaces as a strategic element allows you to reinforce values such as quality, innovation, hygiene and commitment to visitor well-being. Investing in well-designed and well-equipped public washrooms is not only a functional decision, but one that directly influences how a brand is perceived.
Conclusion
Public washrooms are not a secondary element. They are an essential point of contact with the user and a direct reflection of a brand’s values.
Investing in hygienic, functional and well-equipped spaces improves the user experience, builds trust and consolidates a positive and professional brand perception.
With solutions designed for demanding collective environments, Mediclinics demonstrates that public washrooms can become a true strategic ally for the brand, taking care of the details that make a difference and enhancing the user experience where it matters most.
Laura Villacañas
Marketing dpt.
Mediclinics S,A